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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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August 1, 2022

Types of Information That US Digital Banking Users Do Not Want Their Bank to Use vs. Believe Their Bank Uses for Personalization Purposes, June 2022 (% of respondents)

Note

Respondents were asked, "Which of the following types of information do you not want your bank(s) to use for personalization purposes (e.g., generating tailored marketing content or financial advice for you) due to privacy concerns? Select all that apply." and "Which of the following types of ... information do you believe that your bank(s) likely uses for personalization purposes (e.g., generating tailored marketing content or financial advice for you)? Select all that apply."More

Methodology

Insider Intelligence surveyed 1,961 banking digital users in the US between May 16 and June 13, 2022, asking them to rank their banks across six key factors that affect trust in digital banking: security, privacy, reputation, reliability, ease of use, and feature breadth. The respondents were selected to align with the US population on the criteria of age (among those ages 18 to 76), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.2 percentage points at the 95% confidence interval.