July 21, 2022

Affordability of Back-to-School Supplies According to US Parents, Aug 2018-June 2022 (% of respondents)


This data is being featured as part of our special coverage of tech and economic uncertainty.


Data is from a July 2022 Morning Consult report titled "Back to School Shopping 2022." During May-June 2022, Morning Consult surveyed 2,178 US parents of school-age children who are planning on shopping for the 2022-2023 school year. The survey was conducted online and the data was weighted to approximate respective populations of adults based on gender, educational attainment, age, race, and region. There was a margin of error of +/-2 percentage points.