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July 25, 2022

Impact of Inflation on Purchase Decisions for Amazon Prime Day 2022* According to US Digital Buyers (% of respondents)

Note

This data is being featured as part of our special coverage of tech and economic uncertainty.

Methodology

Data is from the July 2022 Numerator "Amazon Prime Day 2022 Recap Report." During July 12-15, 2022, Numerator surveyed 6,065 US consumers who shopped during Amazon Prime Day 2022 (July 12-13, 2022).