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August 19, 2022

US General Election Political Ad Spending, by Media, 2022 (billions and % of total)

Methodology

Data is from the August 2022 AdImpact "2022 Midterm Projections Spending Report." Information is based on a model built to project spending at the individual race level and these figures are used to reach their topline conclusions. Spending levels in a race correlated strongly with the competitiveness of a seat and AdImpact collects electoral ad spending and occurrences from the federal to the local level.