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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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January 12, 2023

US Gen Z and Total Population, 2023 (% of total)

Methodology

Data is from the March 2018 US Census Bureau report titled "US Population Projections: 2017-2060." Projections are produced using a cohort-component method beginning with an estimated base population for July 1, 2016. Estimates take into account the base population of the US, plus births and net international migration, minus deaths.