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January 11, 2023

US Consumer Spending on Social Media Apps, 2019-2022 (billions)

Methodology

Data is from a January 2023 Data.ai report titled "State of Mobile 2023." App engagement estimates were generated via the Data.ai Intelligence global consumer panel of millions of active users. Spending data represents gross consumer spend on the Apple App Store and Google Play from paid downloads and in-app purchases, before the app stores take their fee. In-app advertising revenues are excluded. App publishers may occasionally shift an existing app from one category to another; in these cases, that app based on its categorization at the time of this report's writing. Push notifications are not considered active use and do not count towards estimates of users, sessions, or session time. Data.ai is a mobile data and analytics platform.