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Chart of the Day

December 7, 2023

Programmatic ad spend has gotten more diverse and mobile-dominated

Mobile ad units will capture 70.6% of US programmatic digital display ad spend in 2023, up from its 39.3% share in 2013, according to our April 2023 forecast. Over the last 10 years, mobile has stolen share from desktops and laptops, which now only claim 12.9% of US programmatic digital display ad spend, compared with its 60.7% share in 2013. Read more...

Programmatic ad spend has gotten more diverse and mobile-dominated

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