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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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 Nov 29, 2023

The top 6 holiday ecommerce retailers this year

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 Nov 29, 2023

Rethinking lower-funnel tactics for brand marketing

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How Gen Z evaluates new brands and products

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Younger consumers rely on TikTok for holiday inspiration, not purchases

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 Nov 28, 2023

Cyber Monday spending reaches new heights as shoppers hold out for discounts

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 Nov 28, 2023

Walmart links holiday-centric rom-coms and social commerce in its new shoppable series

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 Nov 28, 2023

Marketing on wheels: From Wienermobile to fake out-of-home advertising

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 Nov 27, 2023

More than one-third of US Gen Zers have used BNPL recently

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 Nov 27, 2023
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Chart of the Day

November 29, 2023

The top 6 holiday ecommerce retailers this year

Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast. Read more...

The top 6 holiday ecommerce retailers this year

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