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Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
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Latest Articles

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YouTube is the most popular free video service across all generations

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 Sep 26, 2023

With the WGA strike over, streaming turns to an uncertain future

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 Sep 26, 2023

Affirm explores subscriptions to boost profitability efforts

Article |
 Sep 25, 2023

Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.

Article |
 Sep 25, 2023

Advertising makes up the lion’s share of mobile app revenues

Article |
 Sep 25, 2023

Why in-store sales data is ripe for CPG retail media networks

Article |
 Sep 25, 2023

How to build in-store retail media from the ground up

Article |
 Sep 25, 2023

Social media is a lifeline, but Gen Zers do desire occasional breaks

Article |
 Sep 25, 2023

Here are 2023’s top CPG retail media networks—and why they rank so highly

Article |
 Sep 25, 2023

Despite cooling growth, CTV is lifting the programmatic market

Article |
 Sep 25, 2023
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Chart of the Day

September 26, 2023

YouTube is the most popular free video service across all generations

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%). Read more...

YouTube is the most popular free video service across all generations

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