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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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 Sep 29, 2023

Social CPMs dive double digits as marketers navigate monetization challenges

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September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV

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The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky

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 Sep 29, 2023

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 Sep 29, 2023

Amazon Fresh buyers more likely to try new grocery products multiple times a month

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 Sep 28, 2023

Post-cookie preparation lags due to deprecation delays and slow adoption of new tools

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 Sep 28, 2023

Gen Z’s attention on social media is divided among platforms and activities

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Which AI tools are most useful to local SEO and marketing professionals?

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 Sep 27, 2023

Banking customer priorities vary by credit score, demanding targeted marketing efforts

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 Sep 27, 2023

LG and Samsung square off in the booming CTV ad market

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Why attention metrics matter and three ways to measure them

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3 ways to level up your loyalty program by putting the customer first

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Chart of the Day

September 29, 2023

Social CPMs dive double digits as marketers navigate monetization challenges

Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline. Read more...

Social CPMs dive double digits as marketers navigate monetization challenges

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