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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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1 in 3 Gen Zers have bought from an influencer-founded brand in the past year

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 Dec 18, 2023

Though millennials feel very confident about their financial knowledge, they want to learn more from the experts

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 Dec 18, 2023

Two spending trends Mastercard forecasts for 2024

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 Dec 18, 2023

2023 saw a number of AI scandals, demonstrating the need for clearer guidelines for brands and publishers

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 Dec 18, 2023

5 tech trends and predictions for 2024

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 Dec 18, 2023

2024 trend watch: Platform partnerships will shift the ad spending landscape

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Retail media is a collaboration between brand and retailer, Home Depot exec says

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 Dec 18, 2023

Some banks face CFPB scrutiny after offering problematic mortgage discounts

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 Dec 15, 2023

Banking customers seek out better interest rates over general satisfaction

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 Dec 15, 2023

Consumers use mobile for price comparisons while shopping in-store

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 Dec 15, 2023
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Chart of the Day

December 18, 2023

1 in 3 Gen Zers have bought from an influencer-founded brand in the past year

33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult. Read more...

1 in 3 Gen Zers have bought from an influencer-founded brand in the past year

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