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Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
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Latest Articles

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TikTok introduces measurement tool to go beyond last-click attribution

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 Sep 21, 2023

How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI

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 Sep 21, 2023

Making the case for investing in audio ads in 2024

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 Sep 21, 2023

How the 3 A’s of advertising are intertwined

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 Sep 20, 2023

Walmart dominates the grocery market. Can it conquer pet services too?

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 Sep 20, 2023

Advertising, reimagined: How CTV is changing ad strategies across the board | Sponsored Content

This article was contributed by MNTN.
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 Sep 20, 2023

Deals drive US adults to sign up for subscription services

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 Sep 20, 2023

Amazon's Thursday Night Football makes record-breaking debut on Prime Video

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 Sep 19, 2023

Klaviyo’s IPO seeks to capitalize on email marketing’s enduring importance

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 Sep 19, 2023

5 charts that explain the new era for social media

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 Sep 19, 2023
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Chart of the Day

September 22, 2023

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery

US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast. Read more...

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery

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