The average CMO tenure in the US fell to 40.0 months in 2020, its shortest since 2009, according to executive recruitment firm Spencer Stuart. The biggest source of pressure comes from a lack of alignment with the needs of the business. 

Understanding CMO archetypes will help senior marketers find the right role for their particular set of skills. For success and longevity in the role, CMOs must identify their company’s needs and align their skills accordingly.