Roughly a quarter of the US population (82.7 million people) will use a smart wearable in 2022, in addition to those who will use AirPods or other tethered wearables, according to our estimates. 

Health and fitness concerns have driven adoption until now, but the tech industry is eyeing wearables as components and connectors to the metaverse and Web3, as well as disruptors in the health sector. Smartwatches sit atop the market for smart wearable devices. Once dominant fitness trackers are losing share. If you look beyond smart devices and include tethered wearables, hearables will have almost three times as many US users as smartwatches in 2022.