Perspectives Backed By Data

Insider Intelligence is the definitive source of independent analysis based on vetted and transparently sourced data. More than 100,000 corporate subscribers worldwide trust our comprehensive, unbiased approach to provide the context they need to make grounded decisions about strategies, tactics, and budgets.

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Business Insider Intelligence

Our Methodology

What separates Insider Intelligence from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers—so that they can make better decisions for their business.

Our Research team is responsible for collecting, curating, comparing and giving context to data compiled from over 3,000 global sources on a variety of topics, the largest number of sources in the industry. Sources include research firms, audience measurement companies, media agencies, government institutions and industry associations, among others. This third-party data is showcased in eMarkteter’s charts, articles and reports.

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Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized estimates that assess the size and direction of a variety of digital topics and metrics. Relied on by marketers and trusted by industry leading companies, these forward-looking estimates present how digital trends are evolving using credible and unbiased numbers.

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What geographies does Insider Intelligence cover?

A holistic view of digital transformation requires robust coverage of the world’s most relevant markets, not just our home market in the US. Our analytical process provides clarity into all global markets we cover for native firms and those looking to compete internationally.

Geographies

Who We Serve

The best-in-class research from Insider Intelligence benefits employees from all levels of the companies within the industries we cover, all the way up to the C-suite. But some of our most common clients include:

Heads of strategy, innovation, and emerging tech who want to follow digital trends and stay ahead of market disruptors to shape their businesses for the future

Marketing executives sizing up new markets, industries, and opportunities to grow their company's footprint and anticipate what’s coming next

Executives looking for data and insights to make better business decisions

Teams covering channel strategy, competitive intelligence, and innovation

Trusted by Industry Leaders

Insider Intelligence serves over 100,000 subscribers, including many of the Fortune 1000 and most major media companies and agencies.