The forecast: US holiday retail sales in 2021 will see the strongest growth in more than 20 years, rising 9.0% from last year to $1.147 trillion. This is the fastest growth rate since 1999 when sales rose 10.2% for the November and December period.
Dive deeper: Two factors will drive this growth.
However, inventory and supply chain challenges, along with more spending being dedicated to nonretail sectors (like travel, dining, and entertainment), may affect sales.
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