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3 key AI takeaways from Google I/O 2023

The news: This year’s Google I/O developer’s conference put AI front and center as Google reinvented its key services and products to integrate generative AI into nearly every aspect of its business.

We detail 3 key takeaways:

1. Google is pouring AI into all of its businesses

As expected, Google I/O’s keynote this year leaned heavily on the company’s artificial intelligence pivot. Although, as CEO Sundar Pichai reminded developers Wednesday, the company is “AI first” and has been enhancing various apps and services with machine learning for years.

  • Google presenters kept stressing the company’s “Responsible AI” tagline, which justifies the company’s cautious rollout of AI technologies.
  • AI will permeate all of Google’s products and services. Why struggle with creating AI prompts on a single webpage when it could reside in Search, Google Workplace, Maps, Photos, Gmail, and various other applications later this year.

    2. Search, ads, and services are getting supercharged

This has wider implications since Google is using its dominance in Search to integrate generative AI results.

  • Search results will generate an AI-powered snapshot of key information to consider, with links to dig deeper.
  • “In this new generative experience, Search ads will continue to appear in dedicated ad slots throughout the page,” Google stated in a blog post.

   3. Google is spearheading AI content-recognition efforts

Google announced AI content-sniffing tools, watermarking and metadata for images—which no other AI companies are currently using.

  • These tools will make it easier to proactively detect AI-generated content and images, with proper attributions to their origins. 
  • This solves potential problems with plagiarism or the use of generated content being passed off as original work.

Our take: Many of Google’s I/O announcements related to AI are currently in beta and months away from coming to market.

Even if only some of Google’s AI integration bets are successful, it has the potential to push the company to the forefront of AI transformation.