Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

3 new things in TV: Super Bowl, Paramount, and streaming

1. What the Super Bowl's high ratings mean for advertisers

The news: Super Bowl LVI was the most-watched Super Bowl in the last five years, marking a return to pre-pandemic normals and reinforcing the event’s place as a one-of-a-kind opportunity for advertisers and broadcasters.

Looking forward: The worlds of sports viewership and TV advertising are in flux, but the Super Bowl remains a key event for both broadcasters and advertisers, who are slowly gaining access to the tools needed to accurately measure impact across viewing channels.

Read the full article.

2. ViacomCBS becomes Paramount, Paramount pushes Paramount+

The news: ViacomCBS is no more—the media company will rebrand under the name Paramount to reflect its goal of becoming a major streaming player following strong revenue growth, per The Verge. The company will also make its flagship streaming brand, Paramount+, the home of all its theatrical releases beginning in 2024.

A streaming dark horse? Paramount+ frequently flies under the radar compared with competitors like Netflix, but it and Paramount’s other major streaming brands, Pluto TV and Showtime, have grown steadily as they invest in original content.

Read the full article.

3. The streamer's gambit: Which streaming service boasts the best original content?

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

Read the full article.