Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

3 uses for ChatGPT in retail

ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.

1. Writing product descriptions

ChatGPT is a really useful tool when working with an existing data set like product inventory. By inputting product information into ChatGPT, marketers can create many product descriptions at once and retailers can speed up the time it takes to list products, which is what streetwear retailer Snipes has been doing.

Shopify got into the AI product writeup game with the addition of Shopify Magic, its AI-powered product description tool, into its suite.

People still need to be involved in every step of this process to make sure descriptions are free of errors or plagiarism and that a brand’s tone is being followed. ChatGPT allows for faster content creation, but it’s not a replacement for editors and quality assurance teams.

2. Providing real-time shopping assistance

ChatGPT creator OpenAI just announced partnerships with Instacart, Klarna, OpenTable, and more, opening exploration of the AI technology into new business implementations.

For now, Shopify and Instacart are using ChatGPT to create shopping assistance chatbots. Instacart’s chatbot will help customers find recipes and ingredients, allowing input of nutrition and dietary restrictions when suggesting shopping items. Shopify’s chatbot will function similarly.

These kinds of integrations show OpenAI is evolving from an experimentation and research firm to a consumer tech company. Expect to see more aggregation and API use in the future as ChatGPT empowers businesses’ chatbots.

3. Managing your inventory

ChatGPT can track inventory by analyzing point-of-sale systems, online orders, and warehouse management systems to forecast demand. This either requires using an API for integration or actively inputting data sets.

If you’re not at the integration stage of ChatGPT experimentation, you can still use the tech to turn large, unstructured data sets into actionable briefs. ChatGPT can then provide recommendations for inventory management based on historical data.

Don’t be afraid to show off AI use. Night Shift Brewing took product descriptions a step further, to have ChatGPT formulate and name one of its beers: the AI-P-A. Offering a product created by AI shows off Night Shift Brewing’s creative use of ChatGPT, rather than hiding it.

And The Coca-Cola Co., which recently signed a deal with OpenAI, is encouraging customers to use AI for a marketing campaign competition.


This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.