Shein’s expanding its US distribution centers in an effort to expand its US market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.
Shein-hulk: The fast-fashion giant is already worth an estimated $100 billion, claiming more than a quarter (28%) of the US fast-fashion market. Here are our analysts’ bold predictions on where Shein may be headed next:
Expect Shein to diversify. Jasmine Enberg predicted Shein will sell higher-end goods than its current fare and move into new industries.
IPO? That’s a no. Sky Canaves doesn’t expect Shein to IPO in the US.
Personalized manufacturing is on its way. The model would allow Shein to deliver highly customized goods directly to consumers.
The regulators are coming. Environmental regulations in the US and EU could be some of Shein’s biggest hurdles.
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844