Amazon is at a grocery inflection point, battling Walmart and Instacart for ecommerce dominance in the US. While each has its own strengths, Amazon’s ecommerce background gives it a leg up in tech. Here are the top four tech innovations giving Amazon that advantage:
Smart cart’s jump start: Amazon’s Dash Carts aren’t yet widespread, but their combined sensors and digital screen offer Amazon an edge in omnichannel retail.
In-store retail media mogul: The specifics of Amazon’s retail media strategy haven’t been laid out, but the company’s ecommerce power up has massive in-store potential.
Just walk out enters the mainstream: The tech has been the butt of dystopian jokes, but for Amazon, cashierless checkout monitored by smart technology is the future of in-store shopping.
Store analytics step up: Amazon can monitor consumers’ literal path to purchase in stores. High-quality analytics present a major opportunity for personalizing customer messaging.
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