5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Salesforce

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During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, will speak with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.

Join us and learn how to:

  • Collect the right data to better understand your customers
  • Accelerate your digital transformation and collaboration in the digital-first world
  • Reskill your team to keep up with the speed and pace of innovation


David Doft is chief financial officer at Emerald. David joined Emerald in January 2020 after serving as chief financial officer of MDC Partners for 12 years, overseeing all aspects of agency operations, financial reporting and compliance, corporate finance, treasury, and investor relations for the company. David is a graduate of The Wharton School of the University of Pennsylvania

Joanne Wheatley is SVP, marketing and digital operations at Emerald. In her role, Joanne leads the company’s database management, analytics, and research. Joanne has over 30 years’ experience overseeing marketing and related operations for publications, events, digital products, and websites, including 10 years leading the audience marketing department at Emerald.

Neha Shah is director, product marketing at Salesforce. In her role, Neha drives product positioning and solution messaging from Salesforce’s B2B marketing offerings. She brings a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. Neha is passionate about leveraging data-driven techniques to drive superior customer engagement.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.