We forecast that total retail holiday sales will total $1.297 trillion this year. Brands looking for a piece of the pie need to maximize their social media presence, which, of course, includes TikTok.
Why? Here’s what TikTok brings to the table, according to “TikTok’s 2022 Holiday Guide”:
Increased discoverability: Half of TikTok users turn to the platform to celebrate a winter holiday or shopping event, according to TikTok Marketing Science US Holiday Purchasing Research 2022, conducted by Material.
Easy inspiration: 63% of TikTok users use the app to plan or celebrate the holidays, according to the US Holiday Purchasing Research.
Intent to purchase: 68% of TikTokers start their shopping at least a few weeks before the holiday, the report found.
The right tools: Here’s a look at a few of TikTok’s ad types that marketers can integrate into their holiday campaigns.
Let’s break them down:
1. Lead Generation
2. Spark Ads
3. Collection Ads
4. Display Cards
5. Gift Code Stickers
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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