Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

7 tips for using ChatGPT to enhance SEO (without replacing people)

As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.

Here are tips on how you can be part of that 58%.

1. Brainstorm content ideas

Because Google prioritizes expertise and experience, ChatGPT won’t be able to magically produce SEO-optimized content. But it can help human writers.

By asking AI for relevant ideas, the tech can work as a writer’s assistant to help produce quality ideas for human-generated content.

2. Create outlines and first drafts

When it comes to organizing your thoughts, AI can be your friend. ChatGPT can help outline raw notes, streamlining the path to publication.

This is another area to keep Google’s emphasis on expertise and experience in mind, and not create content that fully relies on AI, because it’s entirely possible Google will shift to identifying and flagging AI-generated content.

3. Enhance your titles with AI

Headlines and titles are vital for driving traffic. Rather than pondering the best approach, marketers can use ChatGPT to generate several headline options.

This approach can be effective beyond search. Gael Breton, co-founder of Authority Hacker, found that ChatGPT-written podcast titles optimized for clickthrough rate outperformed staff-written ones.

4. Proofread content

ChatGPT isn’t a copy editor, and it’s definitely not a fact-checker. Content marketers who use ChatGPT in this way will find themselves in hot water with its risk of confidently writing erroneous content.

But AI can serve as an initial proofreader to offer a first pass at grammatical issues. Grammarly’s newly announced AI bot, GrammarlyGO, hopes to take a step beyond finding typos by helping writers ideate and iterate.

Still, make sure all AI-driven content goes through a human editor to check for possible fact-checking and plagiarism errors.

5. Brainstorm technical terms

Writers can’t be experts on everything. ChatGPT is particularly useful for identifying niche language used within a given field. Authority Hacker offers the example of using ChatGPT to generate terms specific to horseback riding, and leveraging those terms alongside content marketers’ typical keyword approach.

6. Translate keywords

If you have a list of keywords associated with a certain piece of content, using ChatGPT can be the fastest way to reproduce those words in another language.

7. Remember the risks

AI is not a replacement for people. Even as Google and Microsoft evolve their own AI, it’s entirely possible the search engines are working to identify (and potentially penalize) AI-generated content.

Bard and the new Bing may put publishers at risk by moving content into search results, eliminating the need to visit websites.

But for now, focus on using AI to empower content writers rather than replace them. ChatGPT can streamline the writing process, enhance SEO, and even improve content quality if used correctly.

This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.