In fact, the level of distrust discovered by HubSpot was nearly identical no matter the platform, whether it was Facebook, Twitter or Google. For example, 59% of US internet users polled found current ads on Facebook to be at least somewhat untrustworthy. Some 58% of respondents felt the same way about ads on Twitter, and 55% about ads on Google.
But while distrust of ads today may be high, only a few said they plan to use social networks less often as a result.
Due to the controversy over political ads, a quarter of respondents said they plan to decrease use of Facebook. Another 21% expected to use Twitter less, and even fewer—14%—planned on limiting use of Google.
Only a few of those surveyed said they would take even more drastic measures, such as not using the platforms altogether. Just 16% of respondents said they would stop using Facebook, and 14% planned to stop logging on to Twitter. And only 6% planned to stop using Google.