The trend: The advertising industry is rethinking how it targets and measures ads in the wake of Apple’s phase-out of mobile data trackers and Google’s planned demise of third-party cookies in response to consumer privacy concerns, and the stakes are high.
Citing solutions: The number of companies offering identity solutions as consumer privacy concerns ratchet up has expanded.
What’s next? Our recently published report, Identity Resolution 2022: Navigating the Chaos Around the Privacy Reset, cites these and other trends.
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