The news: The Interactive Advertising Bureau (IAB) warns that privacy legislation is the biggest threat to “signal loss” in the advertising industry.
A new challenger approaches: The recently delayed deprecation of third-party cookies on Chrome and Apple’s tracking changes have been top of mind for advertisers over the past year, but the second part of the IAB’s State of Data report suggests that regulatory changes warrant “an immediate reevaluation of the ecosystem.”
The industry is not prepared: The suit against Kochava was a shot across the bow at the advertising industry, which regularly participates in the actions the FTC called out.
Looking forward: Though privacy legislation has bipartisan support, looming midterm elections and the sheer size of the $602 billion advertising industry means national, sweeping changes may still be a ways off.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844