Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Adjusting to a New (Distributed) Way of Working

For knowledge workers, the coronavirus pandemic brought an abrupt change to daily work life. As many companies shut down their corporate offices—some out of regard for employee safety and others due to government mandates—the norm of conducting business from an office ceased. Without an in-person option, teams were forced into a distributed work model and given little to no time to prepare.

According to a May 2020 survey from The Adecco Group, 69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. A National Association of Corporate Directors (NACD) poll from the same month found that 54% of US directors cited changing the way in which work gets done as a leading trend that would impact their company’s post-coronavirus recovery.

A June 2020 survey from Workable, a talent-acquisition tech provider, found that among human resources and talent acquisition professionals and business leaders worldwide, 30.9% said their employees were now fully remote, up from just 6.0% before the pandemic. Moreover, the percentage of respondents who said that one-quarter or less of their workforce was remote fell from 68.0% before the pandemic to 15.7% in June.

Even prior to the pandemic, some firms were already attempting “workforce transformation,” according to research from December 2019 to January 2020 by SilkRoad Technology, an HR software provider, and Workforce, a platform for workforce management. Their survey defined workforce transformation as “creating the ability and agility of an organization to work in fundamentally different ways.”

Of the professionals they surveyed, just 19% said their companies had fully implemented workforce transformation plans to address disruption, though many of these companies were reportedly still in the process of optimizing those plans. A quarter of respondents said their companies had no plans in place to transform their workforce.

Now, several months into the pandemic, even within organizations where executive teams may feel they’ve successfully scaled their remote workforce, many employees feel otherwise. Across various facets of the employee experience, there was more than a 30% gap between how many executives worldwide said they were supporting their employees and how many employees worldwide reported feeling supported by their companies, per IBM Institute for Business Value and Oxford Economics research from April to July 2020.

Managing a remote workforce at scale is challenging. Many companies weren’t prepared for this abrupt and mandatory switch to distributed work. To sustain this working model, companies need to consider how their people and processes strategies enable employee success.