Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Ads can attract regulatory oversight for financial institutions—just ask Nationwide

The news: The UK’s Advertising Standards Authority has confirmed it’s investigating a complaint about Nationwide’s celebrity-studded ad released last October.

How we got here: The ad took some major swings at Nationwide’s larger competitors, offending some of them.

  • Dominic West appears in it as a “big bank boss” annoyed by the needs of his banks’ customers. The commercial ends with the statement “unlike the big banks, we’re not closing our branches.” The bank has promised to keep its branches open until at least 2026.
  • Santander reported the Nationwide ad for “misleading” and “discrediting its rivals.” In 2023, Santander closed six branches in the UK, while competitors closed upward of 100 branches over the same period. 

Ads aren’t the only marketing that can get banks in trouble: Financial institutions (FIs) remain wary of partnering with finfluencers for fear of similar regulatory backlash.

  • They’re often people without financial backgrounds, navigating everyday challenges in the public eye. While this makes their content feel relatable and authentic to their viewers, it also means they’re sometimes wrong.
  • When partnering with influencers, the CFA Institute recommends that FIs provide their partners with compliance training, review finfluencer content for compliance and accuracy before and right after it’s posted, and maintain detailed records of social media partner content.

Key takeaways: The investigation into Nationwide’s ad serves as a reminder that no matter what channel it appears in, financial marketing content can also lead to legal and regulatory battles. 

  • FIs must always ensure their marketing content, including that of partner finfluencers, is screened for accuracy, regulatory compliance, and anything that could be perceived as misleading.
  • We will keep a close eye on the UK regulator’s final decision regarding this ad—it could set a precedent for what’s allowed in financial services marketing in the UK going forward.