Advanced TV tactics across linear and streaming are opening doors for advertisers to target consumers addressably on the biggest screen in the household. Despite the many pitfalls and pain points that plague advanced TV, it will continue gaining ground for years to come.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecasts for US ad spending against advanced TV tactics, including linear addressable, linear programmatic, and connected TV (CTV). Plus, discussion of disruptive forces in the space, including changes to the data privacy landscape.
KEY STAT: Fragmentation creates complexity in the advanced TV landscape. Nearly 1 in 5 US agency and brand professionals used every available path to purchase targeted inventory.
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