Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Advertisers can now run clickable podcast ads on Spotify

The news: US advertisers can now run clickable ads within the Spotify app, per a company press release.

  • These ad experiences, which the company calls “call-to-action (CTA) cards,” are currently exclusive to select podcasts and aren’t offered with its music streaming service.

Here’s how it works: Once a podcast ad starts playing, the CTA card pops up within the app, giving the listener the ability to click to a brand’s website or product page. These ads are not limited to the podcast page—they will also appear later on as users navigate the Spotify app.

The bigger picture: Until recently, podcast advertising had a reputation for being less sophisticated than other forms, mostly because its audio format meant brands had to rely on inefficient methods such as exclusive promo codes or URLs to identify conversions. With its new clickable cards, Spotify hopes to bring podcast ads closer to the standards set by digital advertising, enabling brands to get a clearer sense of how well their investment is performing—and incentivizing them to advertise on the streaming platform.

  • This new ad format, coupled with Spotify enabling video podcasting in Q4 2021, is the latest move by the company to capture users’ eyes as well as ears. By doing so, Spotify is setting the stage for future visual ad experiences, as well as cementing its preeminence as a dominant podcasting platform.