The news: A survey of 70 professionals at independent advertising agencies conducted by Digiday+ shows that despite increased spending on digital ad channels, many advertisers are not confident that digital ad channels are driving results.
More on this: Facebook and Google dominate digital channels in ad spend, but changes to privacy rules and measurement methods have affected advertisers’ faith in their impact.
Shaken confidence: None of the eight channels mentioned in the survey scored a confidence rating higher than 43%.
Why it’s worth watching: 2020 forced agencies to pivot away from traditional advertising channels like TV and out-of-home advertising, but platforms still have a ways to go to make advertisers comfortable.
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