The news: TikTok, moving to broaden content options for advertisers, has launched a feature called Creative Challenge open to creators with a minimum of 50,000 followers and ages 18 or above.
How it works:
Why it matters: Platforms are in a competition to see who can be considered the most creator friendly—and this new service offers an alternative revenue stream for content creators.
Yes, but: Some creators have concerns regarding perpetual usage rights, as highlighted by Ad Age.
Our take: This feature potentially benefits both content creators and brands by combining creativity with brand advertising.
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