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Advertising still looking for ingredient to replace cookies

Key stat: Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.

Beyond the chart:

Use this chart:

  • Compare your cookie preparedness with others.

More like this:

Methodology: Data is from the November 2023 33Across "Programmatic Cookie Alternative Trends Report: Q3 2023." Results are based on advertiser data of 200 brands across 20 industries with over 1 billion monthly paid impressions and supply data of over 200 publishers across 10 categories with over 3 billion monthly paid impressions during Q3 2023.