The news: One year after Apple’s AppTrackingTransparency (ATT) update dramatically changed mobile advertising, the industry is beginning to stabilize and mobile ad spending is on the rise, per a report from AppsFlyer.
By the numbers: In the months after ATT was launched, requiring apps to let users choose to opt-in or out of having their personal info tracked, opt-in rates were as low as 23.64%. But now, with a majority of apps showing the tracking pop-up, just under half of users have opted in.
Looking forward: Though the industry is beginning to recover from the ATT shakeup, there’s still a long road ahead. Many firms are still struggling to reduce the impact of the change on revenues.
The big takeaway: While ATT’s effects on the industry will be felt for years to come, the update is not the nail in the coffin for digital advertising that some believed it would be.
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