Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Affiliate Marketing 2022

As Ecommerce Swells, Affiliate Inches Closer to Digital Mainstream

About This Report
Affiliate marketing is getting a fresh look from advertisers that want to boost ecommerce businesses and create more direct digital connections with customers.
Table of Contents

Executive Summary

The pandemic helped power affiliate marketing’s growth, and the looming economic challenges figure to give it another jolt. The affiliate channel has historically thrived in periods of economic uncertainty. But it is not yet a critical channel in the digital ad landscape.


  1. How much are US marketers spending in the affiliate marketing ecosystem?
  2. How are new players, such as influencers and buy now, pay later (BNPL) providers, reshaping the space?
  3. What strategies should marketers employ as the ecosystem continues to evolve?

WHAT’S IN THIS REPORT? An overview of the affiliate marketing space, including comparisons with related digital advertising channels; analyses and insights from practitioners on how the space is changing.

KEY STAT: More than a quarter (28%) of US marketing executives said they do not know or do not measure partnership marketing’s effect on company revenues, despite it being a channel dominated by performance metrics.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

12expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. Brands Are Warming Up to Affiliate Marketing
    4. The Pandemic Gave Way to a Boom for Affiliate Marketing
    1. New Advertisers Dip Their Toes Into Affiliate Marketing
    2. Affiliate Marketing’s Growth Creates New Challenges for Brands and Their Partners
    3. How Brands Can Test and Measure Affiliate Marketing
    4. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Amber Venz Box
    Co-Founder and President
    Interviewed June 1, 2022
    Anthony Capano
    Rakuten Advertising
    Managing Director, North America
    Interviewed May 20, 2022
    Emily Chan
    Digital Disco
    Interviewed August 30, 2022
    Breton Fischetti
    Recurrent Ventures
    Vice President, Performance Revenue
    Interviewed June 1, 2022
    Alexandra Forsch
    President, Awin US
    Interviewed August 30, 2022
    Matt Gilbert
    Interviewed May 25, 2022
    Stephanie Harris
    Owner and CEO
    Interviewed June 1, 2022
    Ashley Hill
    Group Director, Affiliate
    Interviewed May 19, 2022
    Patricia Marange
    Neo Media World
    Managing Director and Head of Affiliate Marketing and Performance Partnerships
    Interviewed May 23, 2022
    Tricia Meyer
    The Performance Marketing Association (PMA)
    Executive Director
    Interviewed August 26, 2022
    Jim Nichols
    Martech Record
    Interviewed August 26, 2022
    Kristen Pulver
    Horizon Media
    Vice President, Performance Media
    Interviewed May 26, 2022


    Max Willens


    Jasmine Enberg
    Principal Analyst
    Caroline Fulford
    Senior Researcher
    Tracy Tang
    Senior Researcher
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client