The data: The generative AI-powered search rivalry comes at a steep cost.
Why it could backfire: Microsoft, Google, Baidu, and Opera are making AI-powered search available to consumers. The problem is that the associated energy costs and carbon emissions add to the litany of generative AI’s problems.
A rushed job: The steep environmental costs aren’t inevitable. Making data centers and neural networks run more efficiently could reduce the fallout. The problem is that tech companies are deploying technology supported by a weak foundation.
The high compute and energy costs of the technology make profitability uncertain and could contribute to a vicious cycle for tech companies. Launching scaled back systems to cut costs means that the tech might not live up to the hype, undermining the consumer confidence these companies need to make it viable.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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