Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Airbnb Usage Will Drop 60% This Year

We anticipate that usage will nearly recover to pre-pandemic levels by 2021

In our previous forecast, we anticipated high revenue and user growth for Airbnb. However, the pandemic has severely affected the company along with the overall digital travel industry.

This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth. Despite the steep decrease, we expect the number of Airbnb users to nearly recover to pre-pandemic levels by 2021. Our estimate assumes that the US will begin recovering in H2 2020 and see improved treatments and a widely available vaccine next year.

“Airbnb has seen a significant decline in users because of the pandemic, however, it is expected to outperform the travel industry as some people will continue to travel,” said eMarketer forecasting analyst at Insider Intelligence Eric Haggstrom. “This travel will be closer to home and in areas that Airbnb can better serve vs. traditional hotels.”

Although Airbnb remains the dominant platform among home-sharing website users, increased competition is causing its share to decrease. It will capture 72.9% of home-sharing website users in 2020. By 2022, its share will drop to just under 70%, while still retaining its market dominance.