Amazon dominates the US ecommerce landscape, but it’s a very different story overseas. In an effort to duplicate its domestic success, Amazon has doubled down on its international efforts, with Prime membership at the core of its expansion strategy.
WHAT’S IN THIS REPORT? This report provides an overview of Amazon’s business-to-consumer (B2C) ecommerce business outside of the US, with a focus on Prime membership. It also includes country-by-country breakouts for eight of Amazon’s core markets.
KEY STAT: Amazon will account for 13.3% of worldwide retail ecommerce sales in 2018 and 13.7% in 2019.
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