Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon in Canada 2023

Our Inaugural Forecast for Amazon Ecommerce Sales Shows the Company’s Dominance

About This Report
Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.
Table of Contents

Executive Summary

More than C$4 in C$10 spent on retail ecommerce in Canada will flow through Amazon this year. This competition has forced domestic retailers to build their own online channels—leading to an overall better digital buying market for consumers.

Key Question: How does Amazon’s share of ecommerce in Canada compare with its share in other countries we forecast?

KEY STAT: Amazon will account for 41.5% of retail ecommerce sales in Canada this year.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Amazon dominates retail ecommerce in Canada.
  3. Amazon’s ecommerce share in Canada ranks No. 2 among the countries we forecast.
  1. Why do Canada’s consumers rely so heavily on Amazon?
  2. Amazon Prime memberships continue to climb.
  3. Even without physical stores, Amazon is Canada’s top mass merchant.
  1. Sources
  2. Media Gallery


Paul Briggs


Angela Kim
Senior Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client