The news: Amazon’s telehealth business Amazon Care is reportedly adding mental health visits to its list of services, per Insider.
Mental health visits are a safe telehealth bet: It's an area of virtual care with strong and consistent user adoption, unlike specialty care.
The number of primary care and specialty telehealth visits fluctuated over the last year due to changing COVID-19 cases—but mental health visits haven’t yo-yoed at all.
What the move means for Amazon: Thanks to the Ginger partnership, Amazon Care won’t have to hire a ton of in-house mental health providers right away.
Amazon Care can lean on Ginger’s massive network of mental health coaches, therapists, and psychiatrists that serve over 100 million individual and employer customers across 190 countries.
The missing puzzle piece: Adding mental health visits could make Amazon an even greater threat to retail care giants like CVS.
Amazon’s recent $4 billion One Medical purchase guaranteed a much wider primary care footprint. We posited the deal will put the tech giant in direct competition with on-demand retailers like CVS Health and Walgreens.
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