Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products. An October 2019 CivicScience survey found that a plurality of US internet users would rather order a low-cost item (less than $5) via Amazon than buy it in-store.
As expected, younger consumers were more likely to do this. More than half (56%) of 18- to- 24-year-olds said they were at least somewhat likely to order an individual low-cost item via Amazon than buy it in-store, and slightly more respondents (63%) ages 25 to 34 agreed.
Older respondents—those ages 55 and older—were split. Nearly half (49%) said they were at least somewhat likely to buy a cheap item if shipping were free, while 51% said they would not likely do this, per CivicScience.
For many Amazon Prime members, free shipping is king. While they get a variety of use out of the membership—ranging from a video streaming service to exclusive deals at Whole Foods—the largest share of respondents surveyed by Feedvisor said they like free two-day shipping most of all.
By and large, delivery speed can make or break a customer experience. In a January 2019 Avionos survey, more than six in 10 US digital shoppers said they define a positive experience with digital brands and retailers by how quickly they receive their order.