The news: Amazon made its checkout solution, Buy with Prime, widely available to US merchants and introduced a reviews feature, per a press release.
Here’s how it works: Buy with Prime—which has been available since April 2022 by appointment only—lets sellers offer Prime checkout for their customers directly on their websites instead of linking to Amazon.
The other feature, Reviews from Amazon, lets sellers using Buy with Prime display customer ratings and reviews on their websites for free.
Why this matters: Buy with Prime lets Amazon capitalize on purchases made off its core platform and tighten merchant loyalty.
The bigger picture: Buy with Prime highlights Amazon’s growing push into the global payments space—which is expected to hit $3 trillion in revenues by 2026, up from $2.1 trillion in 2021, according to McKinsey.
Related content: Check out what our Retail & Ecommerce analysts have to say about Buy with Prime’s expansion.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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