Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon hopes its acquisition of Facebook’s satellite internet team will allow it to compete with SpaceX

The news: Amazon has silently acquired a Facebook team working on satellite internet connectivity, according to The Information. The team, which consists of over a dozen physicists, optical, prototyping, mechanical, and software engineers, moved over to Amazon in April and has since been helping the company develop its Project Kuiper constellation of low-Earth orbit (LEO) satellites. Amazon apparently wanted to keep the news quiet—as part of the deal, Amazon reportedly paid to have Facebook seal the agreement.

More on this: Facebook had reportedly spent around six years developing its own in-house satellite internet project called Athena. At one point, Facebook had plans to spend as much as $1 billion on an effort to launch and provide satellite internet connectivity to underserved areas of the world, though that project was scuttled due to a perceived lack of a near-term path to profitability.

How we got here: Last summer Amazon received FCC approval to operate a network of 3,236 LEO satellites, but it has yet to launch a single one.

  • Meanwhile, Amazon’s biggest competitor SpaceX has charged ahead, launching around 1,800 of its Starlink satellites since 2018.
  • Competition is heating up outside of the US as well: Earlier this year, the Chinese government created a state-backed company called the China Satellite Network Group Co with plans to operate a 13,000-satellite broadband constellation.

The takeaway: The Facebook team acquisition will inject Amazon with the expertise and resources needed to quickly play catch up with its competitors.

Though the satellite internet race is still young—companies are expected to launch upwards of 46,000 satellites into space over the next decade—Amazon needs to start building out its constellation before SpaceX gains an insurmountable lead. For context, Starlink has already started offering beta test versions of its internet service (with mixed reviews) and claims it will be able to provide global coverage by the end of the year.

The opportunity: According to our forecasts, global internet users are expected to increase from 4.25 billion in 2021 to 4.61 billion in 2025. Many of those new users will be located in developing, often rural areas—the prime demographic likely to benefit from satellite internet connectivity.