The news: Amazon is looking to redesign its search capabilities to include generative AI-enabled conversational elements, per a series of job listings first noted by Bloomberg.
Why it matters: Half of US consumers start their purchase journey on Amazon, per an April survey by PowerReviews. That makes Amazon’s search feature a formidable discovery engine, in addition to being a highly valuable sales driver.
The big takeaway: It’s no surprise Amazon is eager to hop on the generative AI bandwagon, especially with Google testing ways to incorporate the tech into its own shopping experience.
Go further: Read our latest report on ChatGPT and Generative AI in Search.
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