Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon makes another round of deep job cuts in its desire to get lean

The news: Amazon announced that it will lay off an additional 9,000 workers on top of the 18,000 job cuts it made in January.

A Monday memo from CEO Andy Jassy indicated that the most recent cuts will affect the company’s cloud division, advertising, HR, and Twitch, per CNBC.

Fears take shape: We predicted that tech industry layoffs would continue past January’s bloodbath. Amazon’s latest cuts follow similar moves by Meta, Google, and Microsoft.

  • Like many of its Big Tech peers, Amazon pursued rampant growth during the pandemic. Globally, its employee numbers jumped to over 1.6 million by the end of 2021, up from 798,000 in Q4 2019, per CNBC.
  • Reduced consumer spending coupled with the Federal Reserve’s interest rate hikes have made tech companies question their large payrolls.
  • Apple, the most profitable among Big Tech, avoided the pandemic-era hiring spree and is now cutting other costs to avoid layoffs.

Tech too reactive for its own good: Just like it was shortsighted during the pandemic, the tech industry may come to regret its deep workforce cuts in the future.

  • Tech companies are shedding their workforces during the tightest US labor market in 30 years, with 0.6 workers available per job to fill 11 million open roles, per Forbes. And the worker shortages aren’t going away anytime soon.
  • Big Tech may be viewing increased automation as a safety blanket to insulate itself from the tight labor market, but companies’ volatile hiring strategies in recent years suggest they’re operating impulsively.
  • Automation will likely transform the workplace, but it’s also likely to require human participation, oversight, and troubleshooting to work.
  • A leaner tech industry might find future growth difficult as talent migrates to other sectors.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.