Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US sales will account for over half of global Amazon Prime Day sales

We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.

US sales will total $7.76 billion and account for more than 60% of all Prime Day sales. That’s even though Amazon is expanding Prime Day to more international markets. US sales will rise 16.8%, while non-US sales will increase 17.3% to $4.76 billion.

Worldwide Prime Day 2022 sales will total $12.52 billion, a year-over-year (YoY) gain of 17.0%. That’s due to increased deal-seeking behavior from consumers and more favorable mid-July timing this year, compared with the June date last year, to capture back-to-school demand.

Competitors will also get the “Prime Day bump.” We expect them to see a boost in sales comparable to that of Amazon during the two-day event—up 17.8% YoY to $5.22 billion. That works out to a daily spending rate that’s 61.1% higher than the spending rate on an average ecommerce shopping day.

Key Product Categories

Not every brand in every category needs to go all-in on Prime Day—but there are certain categories that would suffer for sitting out.

Consumer electronics will remain the No. 1 Prime Day category. As Amazon’s largest category, it will account for 24.4% of Amazon’s ecommerce sales for the entirety of 2022, while growing by 12.2%. Amazon will push an array of its own products—like the Fire TV Omni Series, the latest Echo, and smart home products like Ring and Blink. And other brands stand to benefit too, as Amazon takes on the heavy lifting of creating demand for these higher-ticket purchases.

Apparel brands should seize the moment.This year’s mid-July Prime Day is better timed for driving back-to-school apparel sales. The return to office, the summer wedding and event season, and the resumption of major summer travel will also drive demand for specific sub-categories of apparel and accessories. Relevant brands can lean in by using Amazon Live to showcase their goods to a willing livestream audience during Prime Day.

Read the full report.