Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon Prime Video invests in content to entice international viewers

The news: Amazon Prime Video is making investments to create regional content in markets such as the UK, France, and parts of Asia, as streaming providers compete to win over international viewers.

More on this: In Europe, Prime Video adoption rates trail those in the US— due in part to the fact that European streamers have less access to content options.

  • The ecommerce giant announced at an event in Paris that it will produce a number of originals, dedicating further efforts to invest in French TV production.
  • Amazon recently disclosed that it has invested £50 million (over $65 million) to produce three series and add jobs in Scotland.
  • The free streaming service IMDb TV has been relaunched as Amazon Freevee and will be expanding to German audiences this year.
  • The company also plans to expand its streaming service within Southeast Asia, with plans to move into markets like Thailand, Singapore, and the Philippines.
  • Prime Video is rebooting Japanese shows and livestreaming the World Bantamweight title fight in June, to win over audiences in Japan.

Why it matters: US streaming giants are making bold moves to garner more subscribers: YouTube renewed its deal with Major League Baseball to stream live sports, Warner Bros. Discovery confirmed it plans to merge Discovery Plus and HBO Max into one streaming service, and Amazon acquired filmmaker MGM.

  • As streaming services try to dominate across audiences, they’ll need content that is relevant to international viewers in their markets. Local content can help drive revenue and differentiate Prime Video from its peers.
  • As the US streaming market matures, streaming services have no choice but to compete for international viewers to grow.