The news: Amazon’s Cyber Weekend event—spanning from Saturday, November 26 through Monday, November 28—will not only include a wide variety of deals and discounts, but also a slew of payment promotions, per a press release.
More on this: In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
Why it’s worth watching: US retail ecommerce sales during Cyber 5 are expected to hit $37.32 billion this year, up from $36.15 billion in sales in 2021, per our forecasts. And Cyber Monday is expected to make up the biggest share of the long weekend’s transactions this year, with $11.84 billion in expected sales.
Sales events this weekend are therefore vital to etailers like Amazon that rely heavily on holiday spend: Amazon’s total retail holiday ecommerce sales are projected to reach $100.01 billion this year, up 17.0% from last year.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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