During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.
Not all was down: Though spend was down, there were some bright spots for the event.
A head start: The holiday shopping season is starting earlier than ever this year as consumers search for the right gifts at the right price.
Bargain hunting: Nearly 80% of Early Access shoppers said that inflation impacted their choices.
A rising tide: Amazon wasn’t the only one to benefit from an early start to the shopping season.
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