The news: Amazon's season-two Thursday Night Football opener set records for both the Prime Video platform and for NFL game streaming overall. This includes viewership metrics not only from Prime Video but also from Twitch and NFL Plus.
Why it matters: The age demographic data provided by Nielsen highlighted that the total audience had a median age of 47—seven years younger than the standard NFL TV audience. This statistic underscores Amazon's success in addressing a core objective of the league to attract younger viewers.
Our take: Amazon's achievement with the Thursday Night Football opener shows the increasing importance and potential of streaming platforms in sports broadcasting. Their ability to tap into younger audiences presents a unique value proposition for leagues and advertisers.
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