Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon shutters its telehealth business—but that doesn’t mean its healthcare ambitions are over

The news: Amazon called it quits on its telehealth business, Amazon Care. The tech giant will no longer offer the service after December 31 since it isn’t “a complete enough offering for the large enterprise customers it has been targeting,” per an internal memo.

The writing was on the wall: Since rolling out its B2B telehealth business in 2019, Amazon struggled to gain traction among employer clients.

As of 2021, it only nabbed a handful of partners, including Silicon Labs, True Blue, Hilton, and Whole Foods Market (which Amazon already owns).

  • That didn’t stop Amazon Care from making its service available in more cities, though.
  • Last year, it announced it was expanding its virtual and in-personal care services to employers in 20 new cities this year, including Chicago and New York.
  • But at the time, we posited that it was too early to call Amazon Care a virtual care disruptor especially since its client roster hadn’t grown as wide as other employer-focused telehealth vendors.

Amazon redirects its focus to One Medical: Amazon’s recent One Medical acquisition gives the tech giant far more B2B clients than it could ever score on its own.

One Medical’s services reach nearly 8,000 employers in 25 US markets. Plus, One Medical already offers its own virtual care services in addition to in-person clinics. That means operating both Amazon Care and One Medical would become redundant for Amazon.

Our take: We think that Amazon has its eyes set on carving deeper into the home healthcare and diagnostics space.

Amazon’s One Medical acquisition is only the beginning in Amazon’s healthcare playbook. In fact, last week, Bloomberg reported that both Amazon and UnitedHealth Group submitted bids to scoop up value-based care and home health company Signify Health.

  • Signify Health is already an established home health services provider, including in-home health assessments. That could fit neatly with Amazon’s other home health offerings, like its Alexa Together subscription for seniors.
  • Plus, adding Signify Health to its roster could help Amazon markedly boost its physician network. Signify Health’s network now includes 200+ health systems, 100 Federally Qualified Health Centers (FQHCs), and 10,000+ primary care practices thanks to its recent Caravan Health purchase.