The news: Amazon unveiled a slew of ad features and capabilities at its unBoxed 2022 conference as it looks to challenge the advertising dominance of Google and Meta.
Amazon’s latest offerings: Some key updates include:
Zooming out: Advertising has become an increasingly important revenue generator for Amazon as it tries to offset slowing ecommerce growth and ballooning costs. The company made more money from advertising in Q2 than it did from Prime membership fees.
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