Amazon’s $1 billion-a-year Thursday Night Football bet appears to be paying off, drawing record Prime sign-ups and reinforcing advertisers’ confidence in Amazon’s streaming tech. Once a pillar of pay TV, live sports have become the next big thing in streaming.
Marching up the field: Streaming is the future of sports, and football is no exception.
Two-point conversion: Exclusive NFL rights also offer potential for extending game revenues via alternate broadcasts, which give viewers a more personalized feel.
Home-field advantage: Exclusive streaming rights mean changes for advertisers.
Final score: Once an asset of pay TV, sports—and NFL games in particular—are now an attraction for streamers. Exclusive rights to choice events have always come with major payoffs in advertising, and the advent of streaming means payoff in the form of new subscribers. But costs are high and the landscape’s still shifting, so each deal is a gamble.
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