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Learn More →Amazon US Ecommerce Sales by Product Category 2023
The Ecommerce Giant Struggles to Gain Market Share
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Table of Contents
- Executive Summary
- Overview: Amazon has not increased its share of US ecommerce sales since the start of the pandemic.
- Category Breakdown: Essential goods are playing a larger role.
- Category Growth: The rise of digital grocery continues to push double-digit growth in two categories.
- Over the next two years, Amazon will increase its share of ecommerce sales in five categories.
- Amazon is losing share in two crucial categories.
- How will Amazon’s outlook affect the rest of ecommerce?
- Media Gallery
Charts in This Report
Amazon's Increasing Share of US Ecommerce Product Categories, 2023 & 2024 (% of total retail ecommerce sales)US Amazon Retail Ecommerce Sales, 2019-2024 (billions, % change, and % of ecommerce sales)
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