Over the next two years, Amazon will see strong sales growth in two categories: health and personal care and food and beverage. But these gains won’t be enough to increase the company’s share of the overall US ecommerce market beyond 38%.
Key Question: In which categories will Amazon increase its share of ecommerce sales in the US over the next two years?
KEY STAT: Amazon’s share of total ecommerce sales will increase slightly in five categories in 2024, the largest gain being in health and personal care.
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